Get press in ways men can’t. Women candidates are more “visually arresting” at traditionally male job locations such as construction sites;

Don’t smoke in public;

Cut back on alcohol. You don’t need the calories, the drain on your energy or the reputation as a lush;

Don’t cry in public. If you start to feel overly emotional, take a deep breath;

Schedule as many debates with a male opponent as possible. It’s hard for male candidates to find a politically appropriate response to strong women.